If a printing job has not been done correctly as per the client’s specifications, it would have been all good and well. All good and well to just send the job back and have it redone. The bemused printing shop manager would more than likely oblige the client a free round of printing. But it is too little and too late. Clients no longer have that kind of time to hang around and wait for a repeat job. Whether it is brochure printing, flyer printing, billboard printing, label printing in Corona, time is money to both printer and client.
Large printing factories, should they still be open for business, know this well enough. Small printing shops downtown or close by, are coming to terms with this. Generally speaking, providing printing services to the broader public, from the little old lady who wants nothing more than to submit the finest postage stamp sealed envelope to her young son on the East Coast, to the retail pharmacy store not far from the printing shop that wishes to ensure that its products and related services are clearly labeled, remains a costly enterprise.
You might not think that a single envelope costs you much. But just you wait. It all adds up over time. And regular postage is critical to the business although it has to be said that more and more businesses these days, out of necessity and profit possibilities, are turning to online publications. It is cheaper, to be sure. And it is certainly faster and more efficient. But it has to be said still further that this amount of cost-effectiveness, speed and efficiency would still not have been possible without the required labor.
And yet still further, there is still a need for visible printed displays.
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